The Social Media Analytics Command Center (SMACC) is a specialized learning lab housed in Fell Hall, and managed by the School of Communication at Illinois State University. Modeled after social media command centers used in corporate settings, the SMACC was created in order to enhance the social media skill sets of our majors in communication studies, journalism, mass media and public relations. The SMACC also serves as a platform to launch new partnerships with other academic units, university offices, companies, and non-profit organizations in Bloomington-Normal, throughout Illinois, and across the United States.
