As Nigeria’s February 25th presidential election approaches, it’s crucial to acknowledge the potential impact of this event on the country’s future. The election holds immense importance not only for Nigerians but for the concept of democracy as well. As a Nigerian in the diaspora, I see the significance of this election and believe it’s an opportunity for all citizens of the giant of Africa to set aside their differences and work toward progress.
Although, the promises made by each presidential candidate are a topic of frequent discussion. Our concern should be who is interested in enhancing education, security, healthcare, and other crucial areas. The election presents a chance to vote with your conscience and is a significant milestone for Nigeria. Making the most of that day is essential if Nigerians are to have a better future.
Amid all this, the question of who the masses will choose as their leader looms. I believe Peter Obi is the best choice, but let’s see what analytics (data) reviews.
Talkwalker’s quick search identified 4.9 million results related to the keyword “Peter Obi.” Current engagement around this topic is 20.9 million, with a potential reach estimated to be about 36.9 billion, which indicates that there have been more discussions about the aspiring candidate over the last 30 days. Overall, Peter Obi’s media attention shows an upward trend with peaks. This analysis indicates that Peter Obi is a popular choice, with increasing public interest and engagement.
Peter Obi mentions from January 18 to February 15, 2023,
From the data, significant traffic comes from Twitter (99.3%) and other online news sites (0.4%) that provide a fast exchange of information. The most engagement is received by Twitter content, which brings popularity to Peter Obi and Datti. In the demographic of content creators, ages (52%), 25-34. Followed by 18-24 (23.3%) and (20.6%) 33-44+. In the distribution of gender, the percentage of males (80.5%) overcomes female numbers (18.1%).
One possible explanation is that the “ObidientMovement” follows gender representation of the business ecosystem. Moreover, looking at the top occupations of content creators signals what groups are influenced the most and are more vocal about their opinions: entrepreneurs, engineers, authors/writers, managers, IT professionals, consultants, designers, marketers, lawyers, and others.
Looking at the top interests of post creators, family, and parents are at the top of the list, which suggests that Peter Obi has a strong connection with youth and their parents, which may be one of the reasons why his message has resonated so strongly with a diverse audience.
A quick look at the top theme from the search of “Peter Obi” reveals that the talked about topic is the election, development, and change. Let’s analyze these 3 themes further.
The Mix words cloud features trends based on the search term “Peter Obi.”
First, the most prominent part of the media messages discusses the election and campaign. Compared to what we have had in the past, citizens have willingly come out to support the ObiDatti 2023 election. This indicates a change in attitude towards elections and politics, especially with the emergence of the internet, which has made political information more accessible to everyone.
The second theme is development; at this point, voters want a candidate who will move the country forward rather than backward. A leader that can bring progress and economic prosperity.
Change is the third aspect, although it may cause apprehension among Nigerians, given that the same concept led to our current circumstances. However, looking at the presidential aspirant, the situation appears to be different, as he has substantiated all his assertions without any opposition from the Nigerian government.
In terms of communication sentiment, the results show 26.4% of positive messages and 23.1% of negative ones. The positive audience feedback signals hope about the presidential aspirant event from non-Nigerians.
While some of the posts tagged as “negative” is not towards Peter obi but against oppression speaking against the former Anambra state governor.
What’s next from here:
The path ahead is uncertain, and although we remain hopeful for the well-being of our homeland, the pressing question remains: who will take charge and steer Nigeria out of its current predicament? It’s worth noting that the individuals who voice their opinions online may not always convert their sentiments into votes because the same people who supported the Labour Party presidential candidate may switch sides and support the opposition. It’s a precarious situation, and predicting who will come out on top is difficult. However, it’s crucial that patriotic citizens unite, especially grassroots citizens who are susceptible to trading their votes for temporary gains that could result in long-term suffering. Nigeria’s well-intentioned and capable individuals should undertake extensive awareness campaigns, particularly at the grassroots level, to educate the populace, especially on voting. While all youth must utilize their right to vote to ensure our country has the best possible leadership. Doing so guarantees that the most capable candidate is elected, irrespective of the political party.